PENGARUH TECHNOLOGY READINESS TERHADAP PENERIMAAN TEKNOLOGI KOMPUTER PADA UMKM DI YOGYAKARTA

Abstract

Abstrak: Pengaruh Technology Readiness terhadap Penerimaan Teknologi Komputer pada UMKM di Yogyakarta. Penelitian ini bertujuan untuk mengekplorasi pengaruh kesiapan teknologi terhadap persepsi kemanfaatan sistem dan persepsi kemudahan penggunaan sistem serta pengaruh kedua persepsi terhadap teknologi tersebut terhadap minat menggunakan teknologi komputer dalam membantu proses bisnis pada UMKM di Yogyakarta.  Sampel penelitian ini sejumlah 498 UMKM yang terdaftar di Disperindagkop Yogyakarta. Teknik pengambilan sampel menggunakan teknik simple random sampling. Data diperoleh menggunakan kuesioner. Analisis data dan uji hipotesis menggunakan model Partial-Least-Square (PLS). Penelitian ini menemukan bahwa terdapat pengaruh kesiapan teknologi terhadap persepsi kemanfaatan sistem dan persepsi kemudahan penggunaan sistem, serta terdapat pengaruh persepsi kemanfaatan teknologi dan persepsi kemudahan penggunaan teknologi terhadap minat menggunakan teknologi komputer dalam membantu proses bisnis pada UMKM di Yogyakarta.

Kata kunci: kesiapan teknologi, persepsi kemanfaatan, persepsi kemudahan penggunaan, minat menggunakan, UMKM

Abstract: The Effect of Technology Readiness toward Acceptance of Computer Technology on SMEs in Yogyakarta. This research aims to explore the effect of technology readiness to the perceived of usefulness of system and perceived ease of use of the system and the influence of both perceptions of these technologies to the behavioral intention of computer technology in business processes in SMEs in Yogyakarta. The research sample number of 498 SMEs were registered in Disperindagkop Yogyakarta. The sampling technique using simple random sampling technique. The data were obtained using a questionnaire. Data analysis and hypothesis testing using a model of the Partial-Least-Square (PLS). The research found that there are significant technology readiness to the perception of the benefit system and perceived ease of use of the system, and there are significant technological benefit perception and perceived ease of use of technology on interest using computer technology in helping the business processes in SMEs in Yogyakarta.

Keywords: technology readiness, perceived of usefulness, perceived ease of use, behavioral intention, SMEs