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Vol 15, No 2 (2018) PENGARUH GREEN PRODUCT DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI (Studi pada Konsumen Lampu Philips LED di Yogyakarta) Abstract  PDF
Muhammad Fuad Abdillah, Agung Utama
 
Vol 16, No 1 (2019) PENGARUH DAYA TARIK TRANSIT ADVERTISING DAN PROMOSI PENJUALAN TERHADAP MINAT BERBELANJA DI SHOPEE (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI YOGYAKARTA YANG MENGETAHUI E-COMMERCE¬ SHOPEE) Abstract  PDF
Niko Badaruddin
 
Vol 16, No 2 (2019) PENGARUH PENGETAHUAN DAN RELIGIUSITAS TERHADAP MINAT BELI DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL MEDIASI (Studi pada Pengguna Kosmetik Wardah di Yogyakarta) Abstract  PDF
Tegar Pangesti Mahardika
 
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